Thursday 26 January 2012

Research into institutions that distribute similar products

http://www.mediauk.com/owners/88/bauer-media - Accessed 23rd January 2012
http://www.bauermedia.co.uk/ -Accessed 23rd January 2012

Bauer Media owns several magazines in a wide range of genres, including men's magazines, celebrity gossip magazines and music magazines. Big selling products include Closer, FHM, Kerrang!, Q and Zoo. However, they also sell lesser known 'niche' magazines like Angling Times (fishing). They also own a lot of radio stations all over the country, as well as in Scotland and Northern Ireland.

Bauer Media owns three music magazines in total-Q, Kerrang!, and Mojo. Distributors tend to publish more than one music magazine in order to reach across different genres. If a distributor has several music magazines across different genres, then they are likely to attract a wider audience. I think Bauer Media would be interested in my magazine as although it contains features on popular artists and bands, it focuses more on newer, unsigned acts, which is a concept that other magazines owned by them don't really have.

No comments:

Post a Comment