Primary Audience Research

I conducted some primary audience research in order to:

• Find out what appeals to my target audience
• Discover any flaws or potential improvements that could be made to my magazines genre
• To identify any gaps in the market and place a refreshing new twist on the genre

These are the chosen products that I conducted my research on.


The questions I asked were:

• Who is the target audience?
• What do you think the genre of the magazine is? Why?
• What parts of the magazine appeal to you?
• What could be improved?
• How effective is the layout?
• How effective is the language?

From my target audience, I found that: