Secondary Audience Research

Magazine title: Q

http://www.bauermedia.co.uk/Brands/Q/ -Accessed 26th January 2012

This is the link for the brand description and reader profile for Q magazine. The brand description states:

The UK's biggest selling monthly music magazine, Q is the arbiter of quality music. The magazine sits at the heart of a cross-platform brand that discovers great music of substance for its consumers. The Q brand has developed a worldwide reputation as a trusted and premium quality voice of musical authority amongst fans, musicians and the music industry alike - one that is founded upon Q's unrivalled access, world-beating exclusives and outstanding production values. This reputation is extended not only through the magazine but also across online, radio, TV and on into Q's unique events, which encompass exclusive, intimate live shows with major stars and the world famous annual Q Awards.

The reader profile for Q magazine says:

Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent (with 68% ABC1).

 http://magazines.bauermediaadvertising.com/magazines/detail/Q -Accessed 26th January 2012


This link shows a more detailed reader profile for  Q set out as a diagram, which focuses on the male/female ratio, age range, and ABC1 profile.

Magazine title: Mojo

http://www.bauermedia.co.uk/Brands/Mojo/ -Accessed 26th January 2012

This is the link for the brand description and reader profile of Mojo. The brand description is:

MOJO is the world's biggest UK music magazine, delivering a monthly dose of world class journalism and iconic photography. It represents a carefully crafted musical archive, providing its audience with an authentic, independent and emotional connection to the music. Classic sits comfortably with cutting edge, with quality and integrity being constant.

The reader profile for Mojo says:

Discerning and passionate music aficionados, the MOJO audience is predominantly male (77%) and affluent (63% ABC1). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality.

http://magazines.bauermediaadvertising.com/magazines/detail/mojo -Accessed 26th January 2012

This is a link to a diagram of the Mojo reader profile. As with the previous diagram for Q, this shows the male/female ratio, ABC1 profile, and the age range.