With my products I have tried to represent the 'Indie' and 'Alternative' social groups. One of the ways I have done this is by displaying bands from these genres in my sell lines to represent these social groups. Examples include Foster The People, Miles Kane, General Fiasco and Jack White.
Another way I have represented these social groups is with costume. The Indie genre is usually represented with light hoodies, t-shirts and jeans, which is what my models are wearing in order to represent the indie genre.
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